Sparrow Lake Alliance | 12th Annual Meeting: May 12-13, 2000

		Sparrow Lake Alliance


	Conference Theme

	Keynote Address

	Speaker List

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11^th Annual Meeting
May 12-13, 2000
Bayview-Wildwood Resort

THEME: “The Struggle To Gain Public Support: Playing To Win”

This year’s Annual Meeting was designed to obtain a consultation from experts, some outside the children’s service field – leading pollsters, politicians, and social marketers – about how to develop effective strategies to increase the commitment of both the public and governments to the well-being and development of Canada’s children and youth.

The aim of the meeting was to address
the following questions:

		How do we champion children as a public priority – children or tax cuts?

		How do we get the public and politicians on side?

		What can we learn from those who have not bought into the children’s agenda?

		How does our current thinking limit our ability to convince the unconvinced?


	11^th Annual Meeting May 12-13, 2000 Bayview-Wildwood Resort

	“The Struggle To Gain Public Support: Playing To Win”

The opinions expressed in the following excerpts from the original presentation are those of the speaker and not of Health Canada. This summary should not be interpreted as a formally written document.

Keynote Address

"In the sun that is only young once only..."
Dr. Robert McMurtry
Cameron Visiting Professor, Office of the Deputy Minister
of Health Canada; Former Dean of Medicine, University of Western Ontario

Some research suggests that Canadians are becoming increasingly preoccupied with self-interest, associated with a decreasing commitment to the common good. How are changes to Canadian’s commitment to the common good affecting vulnerable and marginalized groups within Canadian society, among them Canada’s children and youth? What can be done to reverse this trend?


	Download the address by the keynote speaker from this year's annual meeting, Dr. Robert McMurtry, Cameron Visiting Professor, Office of the Deputy Minister of Health Canada; Former Dean of Medicine, University of Western Ontario

			Keynote Address in MS Word (28KB)
			Keynote Address in Adobe PDF (20KB)

Speaker List

"Changing the Game - Social Cause Marketing Orientation"
Mark Sarner
President, Manifest Communications

"The Invest in Kids Vision – Social Cause Marketing in Action."
Nancy L. Birnbaum
President and CEO, Invest in Kids Foundation

"How the Children's Agenda Looks in the real World," and "How Can Such an Agenda be Made More Relevant to Governments and their Public?"
Don McIntosh
President and Founder, Okanagan Advertising

"Responding Creatively to the Youth Criminal Justice Act"
Professor Anthony Doob
Chair, Department of Criminology,
University of Toronto

The National Children’s Agenda
John Godfrey
M.P., Don Valley West